The Sustainablility Imperative-Let's Talk Economic Efficiency

See my comments on the May 2010 Harvard Business Review article by David A. Lubin and Daniel C. Esty on "The Sustainability Imperative," in which I propose a project to prove that failure of the WTO and regional trade agreements aggressively to pursue a healthy environment and to implement other human rights is contrary to trade's fundamental goal of increasing world welfare to the greatest degree.